Torre Delle Stelle: A New Chapter in Rebranding, Community, and Territorial Marketing

 

On July 10th, 2025, at The Net Value in Cagliari, the presentation of the Torre Delle Stelle Magazine and the website torredellestelle.com marked a significant step for the village in South Sardinia.

This was not just an event but a clear example of how a territorial marketing project can transform Torre Delle Stelle from a seasonal spot into a recognizable, authentic, and sustainable destination, creating opportunities for local businesses and strengthening the community.

The evening was opened and moderated by Matteo Angioni, leading discussions on tourism, sustainable growth, and strategic vision for the village.

 

Tourism in South Sardinia: Marzia Cilloccu’s Insights

 

Marzia Cilloccu, Vice President of the Cagliari City Council and a member of the Tourism Department of the Sardinia Region, shared insights on tourism trends in South Sardinia and the Cagliari metropolitan area, emphasizing seasonal extension and authentic experiences to attract conscious tourism.

 

TDSV: Family Roots and a Shared Vision

 

Nathalie and David De Clercq, founders of Torre Delle Stelle Venture (TDSV), shared their family’s connection with Edith Pilgrims De Bigard, founder of the village who built its first house and infrastructure.

They presented TDSV’s three pillars:

• Aquarium Group (restaurant, Farra pizzeria, Mosaico restaurant, catering, garden),

• Torre Delle Stelle Real Estate (villa rentals and management, including Villa La Belle Etoile),

• Torre Delle Stelle Project (territory enhancement and community building).

They highlighted how the magazine and website now act as tools that connect businesses and the community, building shared language and opportunities.

 

Magazine, Website, and Channels: An Integrated Strategy

 

Theodore Vallifuoco, TDSV’s marketing coordinator and editorial manager, explained how the magazine, torredellestelle.com, and MyTorre social channels are integrated tools within a rebranding strategy for the village, designed to enhance Torre Delle Stelle while supporting local businesses.

“We started with a simple yet powerful idea: to transform Torre Delle Stelle into a village with an identity and stories to tell, creating an emotional bond with readers.”
(Theodore Vallifuoco)

The torredellestelle.com website serves as a digital extension of the magazine, with intuitive navigation, structured content, and a blog sharing stories and updates, integrated with initiatives like We Care Torre Delle Stelle and outdoor cinema events.

 

Visual Identity and Emotional Consistency

 

Alberto Serreli, TDSV’s graphic designer, described how choices of colors, fonts, layouts, and images were made to convey trust, elegance, accessibility, and belonging.

These elements form the visual consistency across the magazine, website, social media, and printed materials, with the site serving as a recognizable digital extension of the magazine, adapted for online experiences.

 

An Event Marking Progress

 

The presentation demonstrated how a structured project can change the perception of a territory, extend the tourist season, and generate opportunities for local businesses while strengthening community ties.

The evening ended with an aperitif offered by Aquarium Sardinia, fostering networking among stakeholders, entrepreneurs, and residents.

 

Towards a Sustainable Future

 

The Torre Delle Stelle Magazine and torredellestelle.com mark a new chapter for the village, aiming to position it as one of South Sardinia’s most recognized and sustainable destinations, promoting conscious tourism that generates value for everyone.

 

Discover the stories, places, and activities of the village at torredellestelle.com and follow @mytorre on Instagram.